While B2B content marketing is quite different from B2C marketing, you will still have to deal with customers. In B2B processes, the businesses remain your target customer. Much like individual customers, enterprises too look for certain parameters and benefits while picking businesses to associate with. Suppose you deal with engineering equipment. Now, your target audience …
Digital marketing is complicated and definitely not everybody’s cup of tea. It requires a marketer to have a combination of technical knowledge and soft skills. It may come off as a surprise but the need for marketers with soft skills is at an all-time high. If you are planning on securing your position at a …
Mastering the Craft: 9 Essential Soft Skills for Digital Marketers Read More »
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